Outbound as a service for B2B tech
Predictable pipeline for B2B tech companies without spray-and-pray outbound
We build personalized outbound that books qualified meetings with technical buyers. Before conferences like RSAC, AWS re:Invent, Microsoft Ignite and KubeCon, we fill your calendar with meetings before you land.
What is A8Z? A8Z is an outbound-as-a-service agency for B2B technology companies. We run outbound end to end: we find target accounts through buying signals and social listening, reach them with personalized email, LinkedIn and cold calls, and book qualified sales meetings with buyers such as CTOs, VPs of Engineering, Heads of Platform and CISOs. We also pre-book meetings for vendors attending large cloud and cybersecurity conferences. We have booked 500+ meetings with technical buyers.
Two ways we work
Pick the pipeline problem you want solved
Outbound as a Service
Done-for-you outbound for B2B tech companies that need qualified meetings every month. ICP research, buying signals and social listening, email, LinkedIn and cold calling, reply handling, booked meetings on your AEs' calendars.
How outbound as a service worksConference Meeting Booking
Going to RSAC, AWS re:Invent, Microsoft Ignite, KubeCon, Google Cloud Next or an AWS or Google Cloud Summit with 2-5 people and no SDR team? We reach the attendees and accounts you want to meet, 4-6 weeks before the show, and book the meetings for you.
How conference meeting booking worksThe reality
Most outbound today is broken
VP Sales don't need more activity. They need qualified conversations.
AI-generated messages
Buyers spot them in two seconds. The same template lands in 10,000 inboxes a day.
Generic personalization
"Saw you work at {company}" is not personalization. It's a mail merge.
High volume, low relevance
More sends, more bounces, more unsubscribes. Your domain reputation pays the bill.
Low reply rates
Sub-1% replies become the new normal. Reps blame the market. The market blames the messages.
Unqualified meetings
AEs sit on calls with people who never had a real problem to solve. Pipeline becomes theater.
Pipeline that doesn't close
Dashboards look busy. Forecasts slip. The board asks why.
Sound familiar? Let's fix it.
How it works
Simple. Focused. Effective.
This is not about volume. It's about precision.
Define a high-quality ICP
We narrow down to the accounts and personas who actually have the problem you solve, using buying signals and social listening to find who needs you now, not a 50,000-row list scraped from a database.
Build personalized messaging angles
Multiple angles per persona, tied to real triggers and real pain. Every message has a reason to exist.
Run targeted outbound
Smaller batches across email, LinkedIn and cold calls, manually reviewed. Your domain stays clean. Your brand stays sharp.
Convert into qualified meetings
Replies are handled like real conversations, not auto-sequences. Meetings booked are meetings worth taking.
Proof
Real conversations. Not automated spam.
We used to do spray-and-pray outbound. It stopped working, so we built a different approach.
Our founder, Or Alperovitch, spent years selling complex B2B SaaS to technical buyers, not running mail-merge campaigns from a SaaS dashboard. Today we help founders and VP Sales at B2B tech companies build outbound that respects the buyer and produces pipeline they can actually forecast. More about A8Z
Good fit
Who we work with
- B2B tech companies selling to technical buyers: cloud, cloud software, DevOps, data and cybersecurity
- Founders and CEOs at 10-50 employee companies who are still the main seller
- CROs, VP Sales and Heads of Sales at 10-200 employee companies who need more qualified pipeline
- Vendors attending large US and European conferences without an SDR team
Not a fit
This is NOT for you if...
- You want mass automation
- You measure success by emails sent
- You're looking for a quick hack
If that's you, no hard feelings. We're not a fit.
Questions
Common questions
What does an outbound agency do?
An outbound agency finds the companies and people most likely to buy from you, contacts them by cold email, LinkedIn and phone, handles the replies, and books sales meetings on your calendar. A8Z does this end to end for B2B tech companies, with researched, personalized messages instead of mass campaigns.
Can A8Z book meetings for us at a conference or trade show?
Yes. We start 4-6 weeks before the event, reach attendees, exhibitors and target accounts by email, LinkedIn and phone, and book meetings at your booth, a side event or a nearby coffee spot. We focus on cloud and cybersecurity events such as RSAC, AWS re:Invent, Microsoft Ignite, KubeCon, Google Cloud Next, and the AWS and Google Cloud Summits. See how it works.
Which countries does A8Z work in?
A8Z is based in Israel. We work with B2B tech companies in Israel, the US and Europe, and book meetings with buyers in those markets.
If your pipeline feels active but unpredictable, we should talk.
Book a 30-minute call. No pitch. We'll look at your current outbound and what's actually broken.